Last updated: October 2026
Maverix Snow Ltd respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains what personal information we collect, why we collect it, how we use it, who we may share it with, how long we keep it and the rights you have in relation to your information.
Maverix Snow Ltd is responsible for the personal information described in this Privacy Policy.
Maverix Snow Ltd
3 Lavender Close
Luton
LU2 7GD
United Kingdom
Email: info@maverix.org
1. WHAT INFORMATION DO WE COLLECT?
Depending on how you interact with Maverix, we may collect different types of personal information.
Contact information
This may include:
Your name
Email address
Telephone or mobile number
Address, where required for administration or a booking
Booking and participation information
If you book or participate in a Maverix course, coaching session or European winter holiday, we may collect information needed to administer your booking and provide the relevant service.
This may include:
Your name and contact details
Details of other participants included in a booking
Emergency contact details
Booking information
Payment and transaction information
Rider ability and experience information
Travel or accommodation information where required
Information relating to equipment or participation
Other information reasonably required to organise your participation
Medical and safety information
For some activities, we may ask for information relating to medical conditions, injuries, disabilities, medication, allergies or other circumstances that could affect your participation or safety.
This information is only requested where it is reasonably necessary for the relevant activity, safety arrangements, emergency response or related administration.
Where this information is considered special category personal data under applicable data protection law, we will process it using an appropriate lawful basis and additional condition where required.
Information you provide when contacting us
If you contact Maverix by email, telephone, through an online form or another communication method, we may retain the information you provide so that we can respond to your enquiry and keep an appropriate record of the communication.
Website information
When you use the Maverix website, information about your device, browser, IP address, website usage and interactions with the website may be collected depending on the technologies and services operating on the website.
The information collected will depend on the cookies, analytics and other technologies in use.
2. HOW DO WE USE YOUR INFORMATION?
We may use your personal information where reasonably necessary to:
Process and administer bookings
Provide snowboard coaching and courses
Provide European winter holidays
Communicate with you about a booking or activity
Provide pre-course and pre-holiday information
Organise accommodation, activities, transport or other services where required
Manage participant safety
Respond to enquiries
Process payments and maintain appropriate financial records
Meet legal, accounting, insurance and other business requirements
Improve our website, services and customer experience
Send marketing communications where permitted by law
Deal with complaints, disputes or legal matters
Protect our business, customers and website from misuse, fraud or other unlawful activity
We will only use your personal information for purposes that are compatible with the reason it was collected, or where we have another lawful basis for doing so.
3. OUR LAWFUL BASIS FOR USING YOUR INFORMATION
Data protection law requires us to have a lawful basis for processing personal information.
Depending on the circumstances, we may process your information on one or more of the following bases.
Contract
We may need to use your information to perform a contract with you or to take steps at your request before entering into a contract.
For example, this may include processing a booking, communicating with you about your booking or providing the relevant course, coaching session or holiday.
Legitimate interests
We may process information where it is necessary for our legitimate business interests and those interests are not overridden by your rights and interests.
This may include administering our business, communicating with customers, maintaining business records, improving our services, preventing misuse and protecting our business.
Consent
In some circumstances we may ask for your consent before processing your information.
Where we rely on consent, you can withdraw that consent at any time.
Withdrawing consent does not affect the lawfulness of processing that took place before consent was withdrawn.
Legal obligation
We may process information where necessary to comply with a legal or regulatory obligation.
This may include accounting, tax, insurance, legal or other regulatory requirements.
4. MEDICAL AND SAFETY INFORMATION
Some Maverix activities involve snowboarding, mountain environments and other activities where appropriate safety information may be important.
Where reasonably necessary, we may therefore ask participants to provide information relating to health, injuries, disabilities, medication, allergies or other relevant circumstances.
This information may be used to:
Help us understand relevant safety considerations
Make reasonable arrangements for participation
Communicate relevant information to appropriate people where necessary
Respond appropriately in an emergency
Meet relevant insurance, legal or safety requirements
We will only use this information for appropriate purposes connected with participation, safety, administration or legal requirements.
Medical and safety information will not be used for general marketing purposes.
Participants should provide accurate information and tell us if relevant circumstances change.
5. WHO DO WE SHARE YOUR INFORMATION WITH?
We do not sell your personal information.
We may share relevant personal information with third parties where this is reasonably necessary to provide a service, administer a booking, protect safety or meet our legal obligations.
Depending on the circumstances, these organisations may include:
Accommodation providers
Ski resorts and lift operators
Equipment hire or servicing providers
Independent coaches, instructors or guides where relevant
Activity providers
Transport providers
Booking and payment providers
Online form and administration providers
Website and hosting providers
Cloud storage and document management providers
Email and communication service providers
Professional advisers, such as accountants, insurers or legal advisers
Emergency services or medical providers where necessary
We aim to share only information that is reasonably necessary for the relevant purpose.
Third-party organisations may have their own privacy policies and terms. Where appropriate, you should review those policies to understand how they process your information.
6. INFORMATION PROVIDED TO THIRD-PARTY SERVICE PROVIDERS
Maverix uses third-party service providers to support parts of its website, administration, communication, booking and business operations.
These providers may process personal information on our behalf.
Where appropriate, we take reasonable steps to ensure that such providers process personal information in accordance with applicable data protection requirements and only for appropriate purposes.
The exact third-party services used by Maverix may change from time to time as our website and business systems develop.
7. INTERNATIONAL TRANSFERS
Some of the service providers we use may process or store personal information outside the United Kingdom.
Where personal information is transferred internationally, we will take appropriate steps to ensure that the transfer is carried out in accordance with applicable data protection law.
This may include relying on an adequacy decision or using appropriate contractual or other safeguards where required.
8. MARKETING
We may contact existing customers or other individuals about Maverix courses, coaching, holidays, events, news or other services where we are legally permitted to do so.
Where consent is required for marketing, we will ask for consent separately.
You can unsubscribe from marketing communications at any time by using the unsubscribe facility provided in the communication or by contacting us at:
info@maverix.org
We do not sell your personal information to marketing companies.
9. COOKIES AND WEBSITE TECHNOLOGIES
The Maverix website may use cookies and similar technologies.
Some cookies or technologies may be necessary for the website to operate correctly. Other technologies may be used for purposes such as website analytics, functionality or marketing.
Where applicable law requires consent before non-essential cookies or similar technologies are used, we will request that consent.
You can manage your cookie preferences where the website provides an appropriate cookie-management facility.
Because the technologies used on the website may change over time, the cookies and similar technologies in use may also change.
10. HOW LONG DO WE KEEP YOUR INFORMATION?
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected.
The appropriate retention period depends on the type of information, why we hold it and whether we have an ongoing legal, contractual, insurance or business reason to retain it.
For example, information relating to a booking may need to be retained for longer than information relating to an enquiry that did not result in a booking.
Financial, accounting and other business records may also need to be retained for specific periods to meet legal or regulatory requirements.
Information relating to safety, incidents, insurance or potential legal claims may need to be retained for an appropriate period where this is reasonably necessary to establish, exercise or defend legal claims.
When personal information is no longer required, we will take reasonable steps to securely delete it or anonymise it.
11. HOW DO WE KEEP YOUR INFORMATION SECURE?
We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
Access to personal information is limited to people and organisations that reasonably need access for an appropriate purpose.
However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.
Where third-party services are used to process or store information, those providers are also responsible for maintaining appropriate security within their own systems.
12. YOUR DATA PROTECTION RIGHTS
Depending on the circumstances and the applicable legal requirements, you may have the right to:
Request access to the personal information we hold about you
Ask us to correct inaccurate or incomplete information
Ask us to delete your personal information in certain circumstances
Ask us to restrict how we use your information in certain circumstances
Object to certain types of processing
Request the transfer of certain personal information to another organisation
Withdraw consent where we rely on consent as our lawful basis
Object to direct marketing
These rights are subject to certain conditions and exemptions under data protection law.
If you would like to exercise any of these rights, please contact us using the details below.
Email: info@maverix.org
13. INFORMATION YOU ARE REQUIRED TO PROVIDE
Some personal information is necessary for us to provide particular services.
For example, we may require certain contact, booking, payment, emergency contact or safety information in order to administer a booking or allow participation in a particular activity.
Where information is necessary for a contract or required by law, we will explain this where appropriate.
If you do not provide information that is reasonably necessary for a particular service, we may not be able to provide that service or allow participation in the relevant activity.
14. AUTOMATED DECISION-MAKING
Maverix does not currently make decisions about individuals using solely automated processing, including profiling, where that decision produces legal effects or similarly significant effects on the individual.
If this changes, we will update this Privacy Policy and provide any information required by applicable data protection law.
15. THIRD-PARTY WEBSITES
The Maverix website may contain links to other websites operated by third parties.
We are not responsible for the privacy practices, security or content of those websites.
If you follow a link to another website, we recommend that you review that website's privacy policy before providing personal information.
16. CHILDREN AND YOUNG PEOPLE
Some Maverix activities may involve children or young people.
Where we collect personal information relating to a child or young person, we will use that information only for appropriate purposes connected with the relevant activity, administration, safety, communication or legal requirements.
Where appropriate, information may be collected from or communicated to a parent, guardian or other person responsible for the participant.
17. CONTACTING US ABOUT YOUR PERSONAL INFORMATION
If you have a question about this Privacy Policy, would like to exercise a data protection right or have a concern about how we use your personal information, please contact us.
Maverix Snow Ltd
3 Lavender Close
Luton
LU2 7GD
United Kingdom
Email: info@maverix.org
We will consider and respond to requests in accordance with applicable data protection law.
18. MAKING A COMPLAINT
If you are unhappy with the way we have handled your personal information, please contact us first so that we have an opportunity to investigate and address your concerns.
You also have the right to complain directly to the UK's data protection regulator:
Information Commissioner's Office (ICO)
Website: https://ico.org.uk/
The ICO regulates data protection and information rights in the United Kingdom.
19. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect:
Changes to our services
Changes to the way we collect or use personal information
Changes to the third-party services we use
Changes to applicable data protection law or guidance
The latest version will always be published on this page.
We recommend checking this page periodically to ensure that you are aware of any changes.
Last updated: October 2026
Maverix Snow Ltd
3 Lavender Close
Luton
LU2 7GD
United Kingdom
info@maverix.org